Continuing our efforts to make widely popular, better-for-you chocolate accessible to all, RED Chocolate has secured placement with the largest supermarket company in the USA, Kroger.

The US market’s favorite guilt-free chocolate is now available in various Kroger stores nationwide. The chain joins the ranks of RED’s additional US partners like Rite Aid, Shoprite, Winn Dixie, and Albertsons to offer the indulgent yet better-for-you chocolate in over 10,000 stores across the country.

“We’re both honored and excited to be working with the Kroger organization to provide chocolate-lovers a way to indulge that doesn’t feel bad,” said Glenn Gardone, President and CEO. “ In addition to making a reduced-calorie option not only possible but desirable, we strive to make this available to everyone. We aren’t looking to lock our products behind a glass display at a luxury boutique or set a price point that’s accessible to a select few. Chocolate is a universal love and we’ll ensure our products will be as well.”

Kroger, a grocery store chain spanning the west, Midwest and South regions of the USA, will be selling the RED Chocolate bars which are all gluten-free, palm-oil free, non-GMO, and kosher as well as Weight Watchers friendly. Additionally, all RED Chocolate bars have 0% added sugar, making RED a consumers go to choice.

RED Chocolate is made with cocoa from the Ivory Coast of Africa, and have partnered with multi generational farmers who help select, roast, and grind the cocoa beans to perfection. The European brand is one of the first to masterfully use the natural sugar from the cocoa bean itself as well as naturally occurring sugars from fruits such as melons to lightly sweeten their recipe, receiving more than 10 invention patents in the process. Ethically sourced and produced in a custom-designed environmentally-conscious facility, the brand is one of the fastest-growing confectionaries in the world.